Strategy & Reputation Director

Director, Strategy & Reputation

Position Purpose

The Director, Strategy and Reputation supports the CEO and executive leadership team in advancing Alberta Construction Safety Association’s (ACSA) strategic priorities, organizational reputation, and enterprise-wide engagement. This role integrates strategy, engagement, and communications into a single accountable function, proving clear insight to anticipate risk, enable evidence-based decision-making, strengthen alignment and accountability, and maintain trust with stakeholders.

In alignment with ACSA’s Governance & Management Framework, this role operates with clear portfolio authority, ensures appropriate escalation of enterprise-level risks and decisions, and supports consistent, defensible decision-making across the organization.

Duties and Responsibilities

Strategic Leadership and Planning

• Monitor industry, regulatory, political, and reputational trends to identify emerging risks and opportunities that may affect ACSA at a portfolio or enterprise level.
• Support corporate and business planning aligned with ACSA’s Five-Year Strategic Plan, ensuring strategy execution is informed by evidence, insight, and foresight.
• Provide clear, evidence-informed advice to support executive decision-making and prioritization, proportionate to decision scope and risk.
• Identify when issues, initiatives, or decisions require escalation to the CEO based on enterprise impact, precedent, or reputational risk.
• Contribute to enterprise risk awareness and mitigation strategies, ensuring reputational and stakeholder risks are identified early and surfaced appropriately.

Standards and Accountability

• Establish and maintain organization-wide standards for messaging, evidence use, tone, and brand application within the Director’s portfolio authority.
• Ensure consistent, credible reporting on organizational progress, outcomes, and risks to support leadership, CEO, and Board-level oversight as required.
• Support CEO and executive reporting with clear, decision-ready information that aligns with governance expectations.
• Establish and apply clear intake, prioritization, and escalation processes for issues, initiatives, and communications, in alignment with ACSA’s Governance & Management Framework.
• Ensure decisions and recommendations within the portfolio align with delegated authority and do not absorb enterprise risk without escalation.

Reputation, Issues, and Media Oversight

• Protect and strengthen ACSA’s reputation with members, media, government, and industry stakeholders.
• Lead issues management and crisis readiness, ensuring reputational risks are assessed, escalated, and addressed at the appropriate level.
• Execute public-facing responses to reputational issues in alignment with CEO direction and governance requirements.
• Ensure public positioning and external communications align with evidence, policy, organizational values, and approved enterprise standards.

Member, Partner, and Government Engagement

• Guide engagement and consultation approaches that lead to measurable improvement, ensuring insights are collected, analyzed, and used to inform decisions and service improvements.
• Ensure engagement activities that may introduce enterprise risk, precedent, or cross-portfolio impact are identified and escalated appropriately.
• Support regional outreach, partnerships, and government relations initiatives in alignment with enterprise priorities and governance expectations.

Communications and Campaigns

• Ensure digital, web, email, and social channels enhance the member experience and align with approved standards and messaging frameworks.
• Maintain quality, accuracy, consistency, and defensibility across all communications.
• Oversee brand experience for conferences, events, and key stakeholder touchpoints.
• Lead event strategy development and execution, ensuring campaigns support organizational priorities and reputational objectives.

Team Leadership

• Lead and develop managers and cross-functional teams with clear accountabilities, decision boundaries, and escalation expectations.
• Set clear priorities and expectations aligned with portfolio authority and enterprise frameworks.
• Foster a culture of collaboration, continuous improvement, accountability, and evidence-informed practice.

Qualifications

Education

• Post-secondary degree in Communications, Business, or a related field.
• A master’s degree or relevant professional certification is considered an asset.

Experience

• 10+ years of related experience advising senior leadership in strategy, communications, public affairs, or a related field.
• 7+ years’ experience in a leadership role.

Required skills and abilities

• Strong leadership skills with the ability to inspire and guide teams, drive strategic initiatives, and cultivate a culture of collaboration, innovation, and accountability.
• Exceptional relationship-building skills, with the ability to foster strong, collaborative partnerships with stakeholders, members, and cross-departmental teams to support organizational goals and drive member engagement.
• Ability to balance strategic leadership with operational management, driving innovation and creative solutions while ensuring compliance, and making high-impact decisions across complex, multi-regional programs.
• Ability to oversee and manage complex projects and processes across multiple departments, ensuring that programs and services are delivered on time, within budget, and to the highest standards of quality and effectiveness.
• Strong sense of discretion and ability to handle sensitive and confidential information appropriately.
• Represent Your ACSA professionally, demonstrating integrity, honesty, and respect in all interactions. Upholding ethical standards, adhering to company policies and procedures, and fostering a culture of accountability and transparency.

Logistics

• This position requires a 40-hour work week.
• This role is eligible for a hybrid work model (ACSA Edmonton office).
• This role reports to the CEO.
• Travel, evening, and weekend/after-hours work as required.

Salary: $144,000 + depending on experience and qualifications

Closing Date: February 11, 2026

About ACSA: Established in 1988, the Alberta Construction Safety Association (ACSA) is a uniquely member-centric, industry-funded not-for-profit organization and the largest certifying partner in Alberta, driving safety and business excellence in a high-risk industry and serving more than 54,000 members.

Why Join Your ACSA?

• Impactful work: Your contributions influence the safety and well-being of Alberta's construction workforce.
• Growth & learning: ACSA offers ample opportunities for professional development in a supportive environment.
• Balance & benefits: We support work-life balance and provide a competitive total compensation package, including sick days, vacation time, RRSP contributions, health benefits, and health spending.
• Recognized workplace excellence: ACSA is proudly certified as one of Canada's Best Workplaces in Government and Social Services (Great Place to Work®), an achievement based on employee feedback highlighting high levels of job satisfaction, a strong and trusted organizational culture, with value-based leadership.

We thank you for your interest in applying for our position. Only those applicants invited to participate further in the hiring process will be contacted.

We welcome and encourage applications from people with different abilities. Accommodations are available upon request for applicants taking part in all aspects of the selection process.

If accommodations are required, please email [email protected] or call 780-453-3311.